It’s with heavy hearts that we should report that Mr. Peanut has handed away. Don’t fear, the dying of the pants-less, high hat-wearing, anthropomorphic peanut was for a very good trigger—a Tremendous Bowl 2020 advert.
The aged peanut was killed off after 104 years of loyal service to the Planters company in an advert that was launched prematurely of the soccer recreation. Whereas it will have made sense for the ambulatory nut to be roasted, boiled, assaulted (a salted, get it??) and even eaten, as a substitute the artistic minds on the VaynerMedia promoting company had the courageous legume sacrifice himself to save lots of the lives of Veep star Matt Walsh and Blade’s Wesley Snipes. It was a wrenching scene made much more so, due to the soundtrack of the Slicing Crew’s heartwrenching “(I Simply) Died in Your Arms”.
As a memorial to the enduring nut, possession of the Mr. Peanut Twitter account has been transferred to “The Property of Mr. Peanut” and is stuffed with tributes to the fancy-dressed legume.
Even different manufacturers have paused in their very own advertising and marketing schemes to pay tribute to the well-known peanut:
Final yr, Mr. Peanut was flying automobiles with Charlie Sheen and Alex Rodriguez in Planters’ Tremendous Bowl advert. This yr, he was murdered by some advert exec. It’s a tricky life for a well-known nut. Whereas Mr. Peanut is not going to lie in state, followers mourning the lack of the world’s solely nut to put on each spats and a monocle, can watch Mr. Peanut’s funeral, which shall be broadcast reside in the course of the third quarter of Tremendous Bowl within the type of a Planters advert, naturally.
Mr. Peanut’s demise is simply the newest stunt to get folks buzzing about Tremendous Bowl advertisements. In years previous, promoting businesses have had Britney Spears shill for Pepsi, invented the Budweiser frogs, employed Ridley Scott to direct, and gotten Golden Women star Betty White solid as soccer participant in a Snickers industrial. And is Mr. Peanut’s dying any extra horrifying than KFC’s fried chicken-scented bathtub bombs?