About | Market Research Newspaper

Purpose

Market research reports are bought, quoted and cited every day, often by people who have never been shown how to read one. Headline figures travel far beyond the documents they came from. This site exists to help readers understand how those documents are put together and how to question them: what a CAGR does and does not tell you, how segments and regions should add up, what a methodology section ought to contain, and which warning signs suggest a report deserves less trust.

Editorial approach

Explainers, not news. We do not report on companies, deals or market movements, and we do not publish market sizes or forecasts.
Hypothetical examples only. Where we use numbers to show how a calculation works, they are invented for illustration and labelled as hypothetical.
Sceptical but fair. Plenty of market research is careful and useful. Our aim is to help readers tell the difference, not to dismiss the whole field.
No invented authorities. We do not quote analysts, cite studies we have not seen or present opinions as data.
Corrections welcome. If you find an error, please tell us and we will fix it.

Independence

Market Research Newspaper is an independent explainer site. It is not affiliated with any publisher or organisation that previously used this domain, and it does not publish or sell market reports.

We have no commercial relationship with any report publisher, and nothing on this site is sponsored. If you previously knew this domain as something else, any older report pages, listings or tags no longer exist here.

Not advice

Everything here is general information. It is not investment, financial, legal or other professional advice. See our terms.